Analyze, automate and then optimize your pharmaceutical forecasting & marketing function.

Traditionally, pharma industries have relied on sales and marketing for insights about prescription behavior patterns and to guide drug research.  But today’s economy and changing industry dynamics have forced a dramatically reduction in pharmaceutical sales forces–meaning you may need to rethink traditional approaches for gathering and analyzing data and optimizing go-to-market strategies.

As your interaction with providers decreases, information technology will become your primary communication channel for disseminating summarized treatment and compound information, outcomes-based formulary guidelines, and concomitancy warnings.

With extensive experience in pharma management and pharmaceutical forecasting, West Monroe Partners can help you confront these pressing concerns.

• Are you challenged by reduced sales and marketing resources?
• Are you drugs in danger of Patent Cliffs? Is your research and development pipeline shrinking?
• Is your organization limited in its ability to collaborate with other companies across the healthcare value chain?
• Have you been able to effectively integrate phenotypic, genomic, and market data effectively?
• Can you identify new channels that foster greater market awareness and collaboration?

By improving your pharmaceutical forecasting capabilities, West Monroe Partners can help you develop strategies to eliminate ineffective drug candidates earlier in the pipeline and reduce the time successful candidates spend in each stage of development.

We also can work with you to align business, operations, research and information technology to transform your organization and improve portfolio performance:

• Gain efficiencies through collaboration and process optimization.
• Integrate clinical, operational, market and financial data.
• Identify new markets, secondary products, and/or opportunities for partnerships.Launch more effective marketing campaigns through behavioral and attitudinal HCP segmentation to enable highly tailored campaigns.
• Leverage business intelligence and customer relationship management tools to track campaign results and sales pipeline. Refine messages rapidly based on HCP feedback.
• Support regulatory reporting requirements.
• Enhance overall IT capabilities.
• Understand customer needs and marketplace potential.
• Maximize the impact of new product launches.
• Optimize revenues from a portfolio of products and services.
• Integrate marketing efforts across multiple channels.